woman during filler procedure

If you type “cosmetic specialist” into your search engine, many results pop up. Phrases like “facial surgery,” “surgical excellence,” and “top plastic surgeons” cover the results page in heavy fonts and hyperlinks. There is an emphasis on surgery when it comes to researching leaders in the world of aesthetics.

This is because of a pretty common misconception within the beauty industry. Many people believe that all cosmetic specialists specialize in surgical procedures like implants and traditional lifts. Here at Beverly Hills Aesthetics, more invasive procedures like these only add up to a fraction of our services, and we are your non-surgical specialists.

Dr. Sam Assassa, M.D. founded Beverly Hills Aesthetics in 1995. During this decade, the plastic surgery movement was booming. With over 5,000 board-certified specialists working in the United States, the American Society of Plastic Surgeons describes the 1990s as “a high note of growth, cooperation, and continued innovations.” However, there was a pretty large gap in the market. Many clients looking to restore their natural beauty could not find minimally-invasive ways to do so. There were no non-surgical options available, nor were they researched by those in the industry.

Dr. Assassa noticed an increased demand for non-surgical cosmetic procedures. This was when Beverly Hills Aesthetics was born.

“I realized that my passion and market demand could be combined, and I opened the Beverly Hills Aesthetics in Beverly Hills, California,” he says. “My goal was to make it the elite center for nonsurgical specialists and best-in-class for our industry. The challenge for me was finding the best training for minimally invasive cosmetic procedures, and the reason I couldn’t find it was because what I was looking for didn’t exist.”

With a background in aesthetic regenerative medicine, Dr. Assassa believes that minimally-invasive cosmetic procedures are the future—and soon—will compete with traditional surgical procedures.


Here are just a few of the non-surgical cosmetic procedures we offer at Beverly Hills Aesthetics:

Non-surgical liposuction is one of the most revolutionary non-surgical cosmetic procedures we offer. Traditionally, liposuction involves the removal of body fat from specific areas of the body. A suction technique removes excess fat and allows the skin to mold itself to new contours. Many forms of liposuction require general anesthesia and IV sedatives to keep patients relaxed.

There are risks to undergoing all kinds of surgeries. Some risks associated with liposuction surgery include contour irregularities, numbness, infection, and the accumulation of fluid pockets under the skin. It takes a few weeks for patients to return to their everyday routines, and their incisions must be kept clean and infection-free.

Dr. Assassa began offering non-surgical liposuction procedures as a way to remove both the stress and risks associated with the surgery. We offer an alternative treatment called Smart Lipo, which is a bloodless liposuction procedure. Instead of using suctioning methods, a tiny laser probe sculpts and dissolves fat without the need for an incision. Smart Lipo can remove bulges of body fat from the abdomen, love handles, thighs, chin, upper arms, and bra bulges.

The risks of Smart Lipo are significantly lower than its surgical counterpart. The treatment requires local anesthesia, and the recovery takes a few days. Patients may experience swelling but do not need to worry about infection. Results are immediate, and the body tissue fully heals three months after the procedure.


Dr. Assassa shows no signs of slowing down when it comes to discovering new, minimally-invasive cosmetic treatment options. He believes that the future of the beauty industry will focus on Aesthetic Regenerative Medicine: the field of combining cosmetic techniques with the body’s natural resources. This area of expertise focuses on rejuvenating the skin by regenerating body tissue and essential antioxidants that help fight the aging process.

In 2021, he shared his plans for a new, non-surgical treatment called Juvelift™. “Juvelift™ is a breakthrough in anti-aging treatment,” Dr. Assassa begins. “It rejuvenates and regenerates all layers of the face, from the skin to bone, affected by the aging process. It consists of three components called the “Triad of Regeneration.” The first two components are taken from your own body by extracting a small amount of fat and a blood sample that holds Growth factors. The third component is an “Anti-Aging Network,” a blend of essential amino acids, anti-oxidants, minerals, and multivitamins. The process is non-surgical and takes a couple of hours from start to finish.”

Our team’s combined passions and knowledge of these non surgical cosmetic treatments are what make Beverly Hills Aesthetics your non-surgical specialists.

For more information, check out our website. We’d love to set up a virtual consultation with you!

Posted on behalf of Beverly Hills Aesthetics

640 South San Vicente Blvd Suite# 410
Los Angeles, CA 90048

Phone: 424-284-7570