About Us

Meet Dr. Assassa

Most people considering a non-surgical procedure have already made one decision, which is that they do not want an operation. What they have not decided is who they trust to hold the syringe, the cannula, or the laser. That second decision matters far more than the first, because in aesthetic medicine the outcome is shaped almost entirely by judgment, and judgment is built from volume, from training, and from decades of watching how real faces and real bodies change over time.

Sam Assassa, MD founded Beverly Hills Aesthetics in 1995 and has practiced non-surgical aesthetic medicine in Los Angeles ever since. He is board certified in Internal Medicine, completed his internship at Loyola University affiliated hospitals in Chicago, and completed his residency at Case Western University affiliated hospitals in Cleveland. He founded the American Association of Aesthetic Medicine and Surgery, where he serves as CEO and Program Director, and has been its President since 2006. He is also certified educator for the International Academy of Aesthetics.

“Anatomy does not care about trends. My job is to restore the structure a face has lost, not to install something it never had.” — Sam Assassa, MD

From Internal Medicine to Aesthetic Medicine

Dr. Assassa did not begin his career in cosmetics. He trained and practiced as an internist, which meant years of full physical examinations, of managing patients with several conditions at once, and of learning to read a body as a connected system rather than a set of isolated parts. In 1995 he closed that chapter, sold his internal medicine practice, and began fellowship training with a prominent Beverly Hills dermatologist.

That background still shapes how he works. Facial aging is not a skin problem, it is a volume problem, a muscle problem, and a bone problem happening at the same time, and a physician trained to think in systems tends to treat it differently than a practitioner trained on a single device. It is also why his consultations start with the whole face rather than the line a patient came in pointing at.

Three Decades of Non-Surgical Facial and Body Aesthetics

Since founding the practice in 1995, Dr. Assassa has performed more than 25,000 aesthetic procedures. He was among the first physicians on the West Coast to introduce the CosmoFaceLift™, the one hour non-surgical facelift, and Smart Liposculpt™ for the face and body, both chosen for the same reason, which is that they deliver structural change without the downtime an operation demands.

That volume is what allows for restraint. A physician who has treated a particular concern a handful of times tends to reach for the maximum correction, because there is no experience telling him what the result will look like in six months. A physician who has treated it thousands of times knows when to stop.

“I would rather do less and bring you back than do too much and spend six months undoing it.” — Sam Assassa, MD

Teaching and Leadership in Aesthetic Medicine

Dr. Assassa has spent much of his career teaching the techniques he uses in his own treatment rooms. He has lectured in more than 15 countries across three continents to over 5,000 delegates and has directed hundreds of hands-on training courses for physicians and nurses, in locations including Beverly Hills, Century City, Marina Del Rey, Las Vegas, Sacramento, Charleston, San Antonio, Orlando, Miami, Morocco, Thailand, Taiwan, Sweden, Slovakia and Bulgaria. He presented on Volumetric Facial Rejuvenation, commonly called the liquid facelift, at the International Academy of Cosmetic Surgery congress.

His professional affiliations include:

• American Association of Aesthetic Medicine and Surgery: Founder and Serving as President since 2006.
• International Academy of Aesthetics: Serving as a certified educator to practicing physicians and nurses.
• American Aesthetic Medicine Association: Serving on the advisory committee.
• American College of Physicians: Holding associate membership in the internal medicine society.
• American Academy of Cosmetic Surgery: Holding affiliate membership.
• American Society of Liposuction Surgery: Holding full membership.
• American Society for Laser Medicine and Surgery: Holding full membership.
• American Academy of Aesthetic Medicine: Holding full membership.

What Dr. Assassa Treats

The practice is built around non-surgical correction of the face, body, and skin, with treatment planned around what a patient’s anatomy actually needs rather than around a menu of packages.

• Face procedures: Non-surgical facelift, brow lift, cheek and lip contouring, jaw definition, and non-surgical rhinoplasty.
• Body procedures: Laser assisted liposuction, arm lifting, cellulite treatment, and correction of previous liposuction results.
• Skin procedures: Laser resurfacing, microneedling, skin tightening, chemical peels, and acne scar treatment.
• Injectables: Neuromodulators and dermal fillers for wrinkles, volume loss, and facial contouring.

What to Expect at Your Consultation

Dr. Assassa personally evaluates every patient before treatment is planned. A consultation begins with what is bothering you, then moves to a full assessment of the face or treatment area, because the visible complaint and the underlying cause are frequently in different places. Hollowing under the eyes, for example, often originates in cheek volume loss rather than in the eyelid itself.

From there you receive a plan, an honest assessment of what non-surgical treatment can and cannot achieve in your case, and a clear picture of timing and recovery. If a concern would be better addressed surgically, you will be told that directly.

“The best result is the one nobody can name. People should notice that you look rested, not that you look treated.” — Sam Assassa, MD

Why Patients Choose Beverly Hills Aesthetics

• Physician Performed Treatment: Dr. Assassa evaluates and treats patients himself rather than delegating injectable work.
• Three Decades Of Focus: The practice has treated non-surgical facial and body concerns exclusively since 1995.
• Teaching Level Technique: The methods used here are the same ones taught to physicians in more than 15 countries.
• Conservative By Design: Treatment plans favor gradual, structural correction over maximum immediate change.
• Anatomy First Assessment: Every plan begins with the cause of the concern rather than the surface complaint.

Schedule a Consultation in Beverly Hills

If you have been researching non-surgical options and want a straight answer about what is realistic for your face or body, a consultation with Dr. Assassa is the place to start. Beverly Hills Aesthetics serves patients across Beverly Hills, Los Angeles, West Hollywood, and Century City, and you will leave with a clear understanding of what treatment can accomplish, what it will require of you, and what it will cost. Request a consultation or schedule your appointment online.