Thriving at 60 and Beyond: Why More Women Are Embracing Non-Surgical Cosmetic Treatments in Los Angeles

Your 60s represent a powerful chapter of life. You’ve raised a family, built a career, and developed the confidence that only comes with experience. Yet when you look in the mirror, the face staring back may not reflect how vibrant you feel inside. The sagging jawline, deepening lines, and hollowed cheeks tell a different story than the energy coursing through you.

You’re not alone in wanting to do something about it. At Beverly Hills Aesthetics, Dr. Sam Assassa works with Los Angeles women every day who are ready to align their outer appearance with their inner vitality—all without going under the knife.

Women 60+ Are Leading the Aesthetic Revolution

The landscape of cosmetic treatments has shifted dramatically. According to the American Society of Plastic Surgeons’ 2024 Procedural Statistics Report, patients aged 55–69 represent the second-largest demographic for cosmetic procedures, right behind those aged 40–54.

Industry experts have identified what they call the “menopause makeover,” a growing movement among women navigating this transformative life stage. Almost half of all plastic surgery patients are women in their 40s, 50s, or 60s who are near menopause or have experienced it. These women aren’t trying to look 25 again—they want to look like the best, most refreshed version of themselves.

The American Academy of Facial Plastic and Reconstructive Surgery’s 2024 survey confirms this trend, noting that 28 percent of members report patients citing perimenopause- and menopause-related concerns as a reason for consultation.

What Really Happens to Your Skin in Your 60s

Understanding why your face changes during this decade helps explain which treatments will be most effective.

• Collagen Decline Accelerates: Women lose approximately 30% of their skin collagen in the first five years after menopause. By your 60s, this cumulative loss becomes visible as thinning skin, deeper wrinkles, and reduced elasticity.
• Volume Loss Transforms Facial Structure: The fat pads that give youthful faces their soft, rounded contours shrink and shift downward. Cheeks appear hollow, temples sink inward, and the area beneath your eyes develops a gaunt appearance.
• Bone Resorption Changes Your Foundation: Facial bones actually shrink with age. The eye sockets enlarge, the jaw angle decreases, and the chin recedes—contributing to jowling along the jawline.
• Skin Texture Deteriorates: Decades of sun exposure and environmental damage manifest as uneven pigmentation, age spots, and rough texture. The skin’s ability to repair itself diminishes with each passing year.

Why Non-Surgical Treatments Are Ideal for Women in Their 60s

Non-surgical approaches offer significant advantages for women in this age group. Recovery time matters more as we age—while a younger patient might bounce back from surgery quickly, healing takes longer in your 60s, and complications become more likely. Non-surgical treatments typically involve minimal downtime, allowing you to return to your active life within days.

These approaches also allow for gradual, natural-looking enhancement rather than dramatic overnight transformation.

Treatments That Transform at Beverly Hills Aesthetics

Dr. Sam Assassa, a world-renowned non-surgical aesthetic specialist who founded Beverly Hills Aesthetics in 1995, has performed more non-surgical facial procedures than any cosmetic surgeon in Beverly Hills. As President of the American Association of Aesthetic Medicine and Surgery since 2006, he brings unparalleled expertise to every treatment.

• Dermal Fillers for Volume Restoration: Hyaluronic acid fillers restore lost volume in the cheeks, temples, under-eye hollows, and lips while sculpting the jawline. According to 2024 statistics, over 5.3 million patients chose HA fillers that year. Results are immediate and can last 6 to 24 months.
• Neurotox® for Dynamic Wrinkles: These injections temporarily relax muscles responsible for expression lines like crow’s feet and frown lines. Neuromodulator use increased by 4% in 2024, with nearly 10 million treatments performed nationwide. The procedure takes minutes, with results lasting three to six months.
• Nano Fat Lift: This innovative treatment harnesses your body’s own regenerative capabilities. Fat is harvested, processed to concentrate stem cells and growth factors, then injected into facial areas needing rejuvenation—improving skin quality from within while restoring volume.
• Fat Transfer Facelift: For more significant volume restoration, Dr. Assassa uses your own purified fat to create comprehensive facial rejuvenation. Because the fat comes from your body, results look completely natural and a percentage permanently integrates with your facial tissues.
• CO2 Laser Skin Resurfacing: This ablative laser removes damaged outer skin layers while stimulating collagen production. The result is smoother, more even-toned skin with fewer lines and reduced pigmentation.
• Fraxel Laser Treatment: For maintenance without significant downtime, Dr. Assassa recommends yearly Fraxel treatments. This fractional laser triggers the body’s natural healing response, erasing signs of sun damage and maintaining glowing, healthy skin.
• Viora RF Skin Tightening: Radiofrequency energy offers a non-invasive solution for mild to moderate skin laxity, delivering controlled heat to stimulate collagen contraction and new collagen formation—all without incisions or extended recovery.

The Non-Surgical Facelift: Combining Treatments for Comprehensive Results

Rather than relying on a single treatment, Dr. Assassa often combines multiple modalities to create a non-surgical facelift. By strategically using Neurotox® to relax overactive muscles, dermal fillers to restore volume, and skin treatments to improve texture and tightness, he achieves results that rival surgery without the associated risks and downtime.

This approach recognizes that facial aging isn’t one-dimensional. Addressing sagging, volume loss, wrinkles, and texture concerns simultaneously creates harmonious, natural-looking rejuvenation.

What Sets Dr. Assassa Apart

His philosophy centers on natural results. As one patient noted, “Dr. Assassa gives a professional and friendly approach to seeing what the needs are and does a good job of not going ‘overboard’ with work, keeping the look natural.”

Dr. Assassa has lectured in over 15 countries across 3 continents to over 5,000 delegates, teaching his techniques to physicians worldwide. He was one of the first cosmetic surgeons on the west coast to introduce the CosmoFaceLift™ procedure—also called the “One-Hour Non-Surgical Facelift.”

Schedule Your Consultation at Beverly Hills Aesthetics

Whether you’re concerned about volume loss, sagging skin, deep wrinkles, or uneven texture, a customized treatment plan can help you look as vibrant as you feel. Contact Beverly Hills Aesthetics today to schedule your complimentary consultation and discover what’s possible for your 60s and beyond.