Beverly Hills Aesthetics: SweatZap™ -- ''A Gentle Way to Zap Sweat Glands and Control Sweaty Armpits Permanently''

BEVERLY HILLS, Calif. - December 2007 - (BUSINESS WIRE)--Dr. Sam Assassa, aesthetic medicine specialist and founder of Beverly Hills Aesthetics, is one of the first Cosmetic specialists in the United States to offer his clientele “The SweatZap™”.

Approximately 7 million people in the US are affected by excessive sweating and or hyperhidrosis according to the American Academy of Dermatologists. Excessive perspiration is a condition whereby an individual produces an excessive amount of perspiration and sweat.

“SweatZap™” is a revolutionary breakthrough in the treatment of excessive armpit sweating (axillary hyperhidrosis) which may cause "serious emotional and social problems," says Dr. Assassa. This one hour procedure invented by Dr. Assassa, combines the use of micro lipocannula and a gentle laser therapy called “SMARTLIPO™” which safely provides a permanent solution for this embarrassing and depressing problem.

About SweatZap™

“SweatZap™” is performed under local anesthesia (Tumescent technique). A very small cannula (tube) approximately 1.0 mm to 2.0 mm in diameter is inserted through small puncture incisions to reach and gently extract sweat glands from the armpits. Once the sweat glands are evacuated, a laser fiber, which is fed through a cannula, is then inserted through the same puncture incisions. It’s moved back and forth delivering the laser's energy directly to the superficial sweat glands. “Due to the cannula's small size, 'SweatZap™' is considered to be a minimally invasive procedure and can be performed under local anesthesia. Because of laser use, small blood vessels coagulate immediately on contact, resulting in less bleeding, swelling and bruising and a quicker recovery time. Normal activities can be resumed in a couple of days after the treatment,” Dr. Assassa explains.

Benefits of SweatZap™

“Excessive sweating can cause immense discomfort in social situations, pungent odor and the ruining of countless shirts and expensive suits or dresses. Many patients come to my office despondent because of their failure to control excessive armpit sweating which sometimes can be a debilitating struggle that negatively affects everything from careers and education, to relationships and having fun. Now we can change their life with 'SweatZap™'. This minimally invasive treatment does something that no strong antiperspirant in the world can: get rid of armpits sweat glands permanently,” says Dr. Assassa.

“You can finally put an end to this miserable problem permanently! SweatZap™ can dramatically restore your confidence and eliminate this mortifying dilemma," Dr. Assassa says.

About Beverly Hills Aesthetics and Sam Assassa, M.D.

Beverly Hills Aesthetics of Beverly Hills, CA., emphasizes non-surgical cosmetic and aesthetic medical services. Dr. Assassa believes that aesthetic surgery requires instinctive artistic skills and three dimensional vision. His artistic talents are expressed by his outstanding results of restoring the face and body contour of arcs and convexities and creating balance and beauty.

Since 1995, Dr. Assassa has been exclusively practicing aesthetic surgery and other groundbreaking procedures in Beverly Hills, California. He is the first specialist in the United States to introduce the "SweatZap™" procedure to resolve excessive armpit sweating. He is the founder of Beverly Hills Aesthetics and is the President of the American Association of Aesthetic Medicine and surgery, www.theaaams.com.

Dr. Assassa received his medical degree with honors, and then completed his internship at Loyola University-affiliated hospitals in Chicago and his residency at Case Western University-affiliated hospitals in Cleveland. He is regarded as one of the top experts in the field of minimally invasive aesthetic surgery. He routinely travels nationally and internationally to lecture and teach his techniques to other physicians. Dr. Assassa is an associate member of the American College of Physicians, a member of the American Mesotherapy Association, American Academy of Anti-Aging Medicine as well as serves on the advisory committee of the American Aesthetic Medicine Association. He is also a member of the American Society of Aesthetics and Mesotherapy (ASAM).

Dr. Assassa has treated many celebrities from all over the world. His medical advances have been featured on Good Morning America, NBC, KTLA, Univision, Star magazine, Angelino magazine, Beverly Hills 213, Beauty Cosmetica magazine, The New Zealand Herald, BeautySurgery.com, and Cosmetic Design.com.

For additional information or to schedule an interview, please contact Dawn Wilcox, at 310.247-2251. Or e-mail inquiry to sam.90210@gmail.com.